An introduction to technical SEO in Adobe Muse

John R Perry
June 11, 2016
seo, schema

This post will cover modern SEO best practices and how to easily implement them into your Adobe Muse website.

Technical SEO

The term SEO (aka search engine optimization) is incredibly vague and usually has different meanings depending on who you ask. At it's root, it can usually be broken down into 2 categories: technical and content SEO. However, the line where content SEO ends and technical SEO begins is blurry and subjective. This post assumes that we agree that technical SEO is the SEO markup that is not visible on the page.

Types of technical SEO

There are 3 levels of technical SEO that we'll call basic, intermediate, and advanced. This post will take an in-depth look at basic SEO.

Basic — basic SEO is the SEO that you're probably a little familiar with. This SEO covers the best practices for the 5 elements that must be considered on every page: title, description, h & p tags, image alt tags, and URL.

Priority

The 5 elements of basic SEO are then organized and labeled by importance.

Critical — SEO should be optimized as soon as possible regardless of where you are in your project.
Important — SEO should be optimized as soon as possible but has less dramatic of an effect on ranking performance as Critical SEO.
Helpful — These SEO practices should be used on any new projects or small existing projects. The performance gain from Helpful SEO may not be worth the time on larger websites.

Critical

Title

The Title of your webpage is one of the most important parts of SEO. The title that you set for your webpage will appear in search results, when users share your page on social media, and in the browser tab.

Best practice

  • Should be no more than 60 characters
  • Use keywords that you want to be found by
  • Must be descriptive of the page

Customize in Muse

By default, the Page Title is the same as the Page Name. If you would like the Page Title to be different from the Page Name:

  • Right click on the page you're wanting to edit
  • Select Page Properties
  • Click the Options tab
  • Toggle off the Same as Page Name option

Edit the page title in Adobe Muse

Examples

These are some of the more common formats for page titles. This format does not apply to blog posts.

page | category | brand Gold Package | Services | Fancy Car Detailing

page | brand | location About | Bob's Shoe Repair | Salt Lake City, Utah

product | category | topic SEO for Webpages | SEO | Adobe Muse Widgets

h & p tags

The h and p tags are extremely important for providing structure to your webpage. Correctly structured h and p tags will help search engines understand the content of your webpages.

Best practice

  • Never use more than 1 h1 tag per page
  • Use the h2-h6 tags to structure the rest of the page
  • The p tag should be used for all other text on the page Take a look at this basic template to get an idea of what your h and p tags should look like.

Customize in Muse

To set the h or p tags, select the text you want to edit, the Text flyout panel, and at the bottom you'll see a dropdown that will likely have <p> Paragraph as the default option.

Use the Text panel select the type of text used on the page

Examples

Take a look at this basic template to get an idea of what your h and p tags should look like.


Important

Important — SEO should be optimized as soon as possible but has less dramatic of an effect on ranking performance as Critical SEO.

Description

Best practice

  • Should not be more than 160 characters
  • The description should describe the page using words that users might be searching for to find your page
  • Must be unique on every page

Customize in Muse

The Description, like the title, will appear in search results and when users share your page on social media. To edit the description:

  1. Right click on the page you're wanting to edit
  2. Select Page Properties
  3. Click the Metadata tab
  4. Enter your description in the Description textarea

Edit the page description in Adobe Muse

Image Alt

Best practice

  • The alt tag should describe the image. If the image didn't load, it should give the user a clear idea of what image was supposed to load.

Remember, images that fill the background of a container are not SEO friendly and do not have alt tags.

Customize in Muse

  1. Right click on the image you're wanting to edit
  2. Select Edit Image Properties...
  3. Enter your image description into the Alternative Text textarea

    How to add alt text to images


Helpful

Helpful — These SEO practices should be used on any new projects or small existing projects. The performance gain from Helpful SEO may not be worth the time on larger websites.

URL

Best practice

  • Should not be more than 100 characters
  • Should follow the Page Title with the exception of special characters (!@#$%^&*(),|) and stop words (and, or, but, of, the, a, etc.)
  • Replace spaces with hyphens not underscores

Customize in Muse

The Page URL is called the Filename in Muse. By default, the Filename is the same as the Page Name. If you would like the Filename to be different from the Page Name:

  1. Right click on the page you're wanting to edit
  2. Select Page Properties
  3. Click the Options tab
  4. Toggle off the Same as Page Name option

Edit the page URL in Adobe Muse

Examples

Gold Package | Services | Fancy Car Detailing gold-package-services-fancy-car-detailing

About | Bob's Shoe Repair | Salt Lake City, Utah about-bobs-shoe-repair-salt-lake-city-utah

SEO for Webpages | SEO | Adobe Muse Widgets seo-for-webpages-adobe-muse-widgets

John R Perry
June 11, 2016
seo, schema

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