SEO for Events (w/ Google Rich Cards)

Learn more about the SEO for Events (w/ Google Rich Cards) Adobe Muse widget

The Events Essential SEO widget is perfect for showcasing an event. This widget activates Google Rich Cards, and adds every social media markup including Open Graph, Twitter Card, and Fancy.

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How to use

This widget uses Schema.org markup to enable rich snippets on your webpages. This widget can be used once or multiple times per page and their deployment can be tracked inside Google Webmaster. You can learn more about how awesome Rich Cards are here.

Guidelines

  • Never leave this widget on your Master Page(s).
  • Always make sure that the contents of the widget match what is on your page.
  • Verify that the markup is valid.

Verifying markup

Since Google Rich Cards can affect the way that search results are displayed, it is highly recommended that you verify the markup. An instant way of checking is by testing your URL in Google's Structured Data Testing Tool.

Verify your page's markup with Google's Schema tester.

As you start to add Google Rich Cards to multiple pages, a more efficient way to keep track of them is via Google Webmaster. Rich Cards can be found under Search Appearance.

Rich cards can be tracked inside Google Webmaster under Search Appearance

Reporting markup

If any of the markup comes back as invalid, please report it here.

Minimum requirements

The minimum requriements are what you need to enter into the widget for Google to validate it. Though values are not requried for every input, they all can certainly help.

Required

  • Name (of event)
  • Start Date
  • Location
  • Description
  • End Date
  • Image
  • Performer
  • Price
  • URL

Have more questions?

If you have a question that this page doesn't answer, take a look at the essential widget FAQ page. If you still have a question, always feel free to ask in the comments below!

SEO for Events (w/ Google Rich Cards)
Version
This will tell Muse which canonical tags to generate for the webpage. If your website is fluid, you'll never need to change this.
Site Version You have 4 options:
  • Fluid (fluid layouts to not have any alternate layouts)
  • Desktop
  • Tablet
  • Phone
This is the homepage This feature is for Fluid websites that want to remove index.html from the homepage. Only enable this feature when placing this widget on the home page.Tip — make sure you redirect the index.html version of your homepage to always redirect to the version without index.html. Follow this guide to learn how to do this.
Robots
Index Page This tell search engines whether you would like your page to be indexed.
Follow Links This tells search engines whether you would like the links on your page to be followed.
Webpage
Image An image that represents the content of the webpage. This is also known as the Social Media Preview Image. Tip — Bigger is better but it should be at least 600x600. The image should represent the page in a visually appealing way. Many companies (including myself) use stock images. The image should also have very little text on it (if any).
Add Image Dimensions Enable this feature to add the width and height of your uploaded image.Tip — when a user shares a link to a page, if that page has not been shared on that platform, the image might not load in the preview because the platform hasn't indexed the image yet. If you add the image dimensions, however, the platorm will be able to load the image even if it hasn't been indexed yet.
Image Width The width of the image.
Image Height The height of the image.
Description A quick description of the webpage. Tip — The description is one of the most important parts of SEO. As an industry standard, descriptions should not exceed more than 160 characters. This post by Moz provides more information on why this is the standard. Remove any existing descriptions in the page properties. This widget will generate this tag for you.
Event
General
Type The type of event. You have 18 options:
Tip — These options are defined by Schema.org — in other words, I cannot add event types by request.
Name The name of the event.
Description A description of the event.
Image A representative image of the event.
Add 'More Events' URL Enable this feature to add a link to find more events.
'More Events' URL The URL to find more events.
Performer
Add Performer URL Enable this feature to add a URL for the performer.
Performer URL A URL for the performer.Tip — This can be a URL to the performers official page or something like a wikipedia page.
Date
Start Date
Add Time Enable this feature to add the event's Start Time
Year The year that the event starts.
Month The month that the event starts.
Day The day that the event starts.
Time The time that the event starts.
End Date
Add End Date Enable this feature to add the event's End Date
Add End Time Enable this feature to add the event's End Time
Year The year that the event ends.
Month The month that the event ends.
Day The day that the event ends.
Venue
Name The name of the venue/location where the event is taking place.
Address The address of the venue/location where the event is taking place.Tip — The address can be a specific location or an area (e.g. Central Park, New York City, NY).
Add Venue URL If the venue has a URL, you can enable this feature to add the URL of the venue.
Venue URL The URL of the venue.
Price
Price Type You have 2 options:
  1. Price Range
  2. Flat Rate
Price If the event has a Flat Rate, set the price here.
Low Price If the event has a Price Range, enter the lowest price here.
High Price If the event has a Price Range, enter the highest price here.
Add Ticket/Admissions URL Enable this feature if there is a place to buy the ticket/admission online.
Ticket/Admissions URL The URL where tickets/admissions can be purchased.

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