SEO for Local Business Reviews (w/ Google Rich Cards)

Learn more about the SEO for Local Business Reviews (w/ Google Rich Cards) Adobe Muse widget

The SEO for Local Business Reviews Essential SEO widget is perfect for providing reviews for local businesses. This widget activates Google Rich Cards, and adds every social media markup including Open Graph, Twitter Card, and Fancy. This widget can only be used to review a local business that is not your own.

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Table of contents

  1. How to Use
    1. Guidelines
    2. Verifying markup
    3. Card example
  2. Documentation
    1. Version
    2. Robots
    3. Webpage
    4. Review
  3. Discussion

How to use

This widget uses markup to enable rich snippets on your webpages. This widget can be used once per page and their deployment can be tracked inside Google Webmaster. You can learn more about how awesome Rich Cards are here.

3 important rules

  1. Never leave this widget on your Master Page(s).
  2. Always make sure the content in each widget is unique.
  3. Verify that the markup on the page is valid.

Verifying markup

Since Google Rich Cards can affect the way that search results are displayed, it is highly recommended that you verify the markup. An instant way of checking is by testing your URL in Google's Structured Data Testing Tool.

Verify your page's markup with Google's Schema tester.

As you start to add Google Rich Cards to multiple pages, a more efficient way to keep track of them is via Google Webmaster. Rich Cards can be found under Search Appearance.

Rich cards can be tracked inside Google Webmaster under Search Appearance

Reporting markup

If any of the markup comes back as invalid, please report it here.

Card example

Google will only display a review from your site if your site has established credibility as a source for reviews.

Example of a local business review in Google search

Have more questions?

If you have a question that this page doesn't answer, take a look at the essential widget FAQ page. If you still have a question, always feel free to ask in the comments below!

SEO for Local Business Reviews (w/ Google Rich Cards)
This will tell Muse which canonical tags to generate for the webpage. If your website is fluid, you'll never need to change this.
Site Version You have 4 options:
  • Fluid (fluid layouts to not have any alternate layouts)
  • Desktop
  • Tablet
  • Phone
This is the homepage This feature is for Fluid websites that want to remove index.html from the homepage. Only enable this feature when placing this widget on the home page.Tip — make sure you redirect the index.html version of your homepage to always redirect to the version without index.html. Follow this guide to learn how to do this.
Index Page This tell search engines whether you would like your page to be indexed.
Follow Links This tells search engines whether you would like the links on your page to be followed.
Image An image that represents the content of the webpage. This is also known as the Social Media Preview Image. Tip — Bigger is better but it should be at least 600x600. The image should represent the page in a visually appealing way. Many companies (including myself) use stock images. The image should also have very little text on it (if any).
Add Image Dimensions Enable this feature to add the width and height of your uploaded image.Tip — when a user shares a link to a page, if that page has not been shared on that platform, the image might not load in the preview because the platform hasn't indexed the image yet. If you add the image dimensions, however, the platorm will be able to load the image even if it hasn't been indexed yet.
Image Width The width of the image.
Image Height The height of the image.
Description A quick description of the webpage. Tip — The description is one of the most important parts of SEO. As an industry standard, descriptions should not exceed more than 160 characters. This post by Moz provides more information on why this is the standard. Remove any existing descriptions in the page properties. This widget will generate this tag for you.